Dallas Nephrology Associates / Raenali
Dallas Nephrology Associates (DNA) is a national leader in providing comprehensive care for patients with kidney disease, kidney transplant, and hypertension.
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At a glance
A patient education curriculum redesigned and relaunched as a subscription platform, on time for its trade show.
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The story
A printed kidney-disease curriculum, redesigned and sold to other practices as a subscription.
DNA wanted to update the graphic design of its printed patient education curriculum for Chronic Kidney Disease, package the new design with its associated video, and provide a subscription-based enterprise to support both large and small medical practices.
The solution
ABCO was selected to create a new graphic design for DNA’s printed patient education curriculum and to create and develop a web-based eCommerce solution including an administrative eCommerce dashboard. In addition, ABCO is responsible for securing digital tablets and loading the content. ABCO then distributes these to the subscribers who provide them to their patients to view while they are visiting the medical practice or at home.
The system includes a reporting layer so that account activity and milestones as well as viewing activity can be tracked. DNA named the new solution Raenali.
The outcome
ABCO delivered on-time enabling DNA to launch its new solution at its targeted industry trade show/conference where DNA began selling the Raenali solution. ABCO also maintains the system. A large medical network recently purchased the Raenali solution from DNA.
About the client
About Dallas Nephrology Associates
Dallas Nephrology Associates (DNA) is a national leader in providing comprehensive care for patients with kidney disease, kidney transplant, and hypertension.
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Give us a call anytime at 214.565.1191 or submit your information. We will contact you within 24 hours or next business day.